Responsible for overseeing and optimizing paid media performance across multiple healthcare practice accounts and markets.
I:
Monitored campaign performance across multiple accounts
Evaluated conversion efficiency and campaign effectiveness
Identified optimization opportunities based on performance trends
Managed and supported Google Ads initiatives
Evaluated alignment between campaigns and conversion experiences
Provided performance insights and recommendations to stakeholders
Managing paid media across a multi-location healthcare organization presents a different challenge than managing a single business account. Each practice operates within a different market, with unique competition, patient demand, budgets, landing pages, and performance trends.
I evaluate:
Campaign structure
Budget allocation
Conversion tracking
Search terms
Keyword performance
I analyze:
Conversions
Cost per conversion
Conversion rate
CTR
Spend efficiency
I evaluate:
Ad → Landing Page → Form/Call → Conversion
Rather than making random optimizations across every account, I prioritize opportunities based on performance gaps and potential business impact.
Google Ads Conversion Rates
Practice Accounts Supported
Healthcare Locations
The biggest lesson from managing paid media at scale is that standardization and individual market needs must coexist. The goal isn't to run every account identically; it's to create a consistent performance framework while adapting strategy to local market conditions.