I design and scale multi-location digital marketing systems that drive measurable growth

01 — Introduction

Hey there!

I’m Johnnely, a Digital Marketing Manager with 8+ years of experience across healthcare, B2B, nonprofit, and technology sectors. I specialize in building and scaling data-driven marketing systems that connect SEO, PPC, and conversion optimization into measurable business growth.

Currently, I lead digital strategy across a 200+ location healthcare portfolio spanning orthodontic, pediatric, and oral surgery practices, driving patient acquisition through performance marketing, structured SEO, and conversion rate optimization.

My work focuses on improving marketing efficiency, standardizing workflows, and translating performance data into actionable growth strategies.

02 — Impact at a Glance

1. 25–30% Google Ads conversion rates across multi-location campaigns

2. +40% organic traffic growth through scalable SEO systems

3. $2.5M+ pipeline impact from performance marketing initiatives

4. +107% increase in engagement through digital campaigns

5. Managed marketing performance across 200+ healthcare locations

03 — What I Do

I focus on building scalable marketing systems across complex organizations:

• Multi-location SEO strategy & local search optimization

• Paid media strategy (Google Ads & Meta)

• Conversion rate optimization (CRO) & landing page performance

• Marketing analytics, attribution & reporting systems

• Workflow optimization & campaign standardization

• Cross-functional stakeholder alignment

04 - Tools & Platforms

Paid Media

• Google Ads

• Meta Ads

• Sprout Social

• Sprinklr

Analytics & Measurement

• GA4

• Google Tag Manager

• Google Search Console

• Looker Studio

• Adobe Analytics

• Agency Analytics

  SEO

• SEMrush

Automation & Operations

• Zapier

• Airtable

• Monday

• Smartsheet

Web & Optimization

• WordPress

• Webflow

06 — Experience

With 8+ years in digital marketing, I’ve led campaigns across healthcare, SaaS, nonprofit, and enterprise environments. My experience spans both strategy and execution, with a focus on building repeatable systems that scale.

My work has contributed to:

• Multi-location patient acquisition growth

• Enterprise pipeline generation

• Fundraising and engagement campaigns

• Marketing automation and reporting efficiency improvements