Marketing performance data existed across multiple platforms, accounts, and reporting systems. This made it difficult to quickly evaluate overall performance, identify underperforming accounts, and prioritize opportunities.
Digital Marketing Manager
I was responsible for monitoring digital marketing performance across a complex portfolio and translating performance data into actionable insights and priorities.
I:
Evaluated performance across multiple digital channels and accounts
Consolidated key performance information to improve visibility
Identified trends, inconsistencies, and areas requiring attention
Created structured reporting and performance documentation
Used performance insights to support optimization discussions and decision-making
Google Ads
GA4
Search Console
SEO Platform
Meta
Which made the information disconnected
Faster identification of underperforming accounts
More consistent KPI evaluation
Clearer optimization priorities
Improved visibility across multiple accounts