Boosting Community Engagement by 107% Through Strategic Content

01 — Project details

My goal was to improve the awareness for community programs while engaging a diverse NYC audience.

02 — Strategy

I led a social media refresh that included:

1. Producing photo and video content optimized for each platform.

2. Leveraging community stories to humanize the brand.

3. Implementing post scheduling and data-driven posting times.

03 — Results

1. 107% increase in engagement across Facebook, Instagram, and Twitter.

2. Enhanced community recognition and attendance at programs.