Convert - Improving Conversion Visibility Across Paid Campaigns

My Role

Digital Marketing Manager | Conversion Tracking & Campaign Optimization

Responsible for evaluating paid campaign configurations and improving visibility into conversion performance.

My Contribution

I:

• Reviewed campaign destination paths and configurations

• Identified inconsistencies affecting conversion visibility

• Evaluated alignment between campaigns and landing page experiences

• Coordinated updates to improve consistency across conversion paths

• Monitored tracking and campaign performance following implementation

01 — The Challenge

Traffic was being sent through different conversion paths.

For example:

Campaign A → Website

vs.

Campaign B → Dedicated Landing Page

This creates problems with:

• Tracking consistency

• Conversion attribution

• Landing page experience

• Performance evaluation