Driving Orthodontic Patient Growth Through Multi-Practice Giveaway Campaign

01 — Project details

Eleven orthodontic practices wanted to boost new patient starts by incentivizing families with a high-value giveaway — a Disney vacation. The challenge was to generate qualified leads across multiple locations while ensuring entrants met treatment-start requirements.

02 — Strategy

I developed and managed the integrated marketing campaign by:

• Creating unified landing pages for each participating practice with clear CTAs.

• Running geo-targeted Facebook and Instagram ad campaigns.

• Optimizing copy and visuals to highlight both the giveaway and treatment benefits.

• Implementing lead tracking and reporting across all 11 practices.

• Adjusting ad targeting mid-campaign to improve lead quality after early results showed high volume but mixed qualification rates.

03 — Results

1. Generated 1,200+ leads across 11 orthodontic practices.

2. Increased qualified leads after targeting adjustments.

3. Boosted brand awareness and engagement in local communities.

4. Established a repeatable giveaway framework for future promotions.