Driving Student Enrollment Interest with Engaging Video Content

01 — Project details

St. Francis College needed fresh, high-quality video content to attract prospective students and engage current ones.

02 — Strategy

I directed, shot, and edited a number of video series that:

• Showcased student life, academic programs, and campus culture.

• Featured student and faculty testimonials to boost credibility.

• Optimized formats for social, web, and in-person events.

03 — Results

1. Videos became the top-performing content on the college’s social platforms during the campaign period.

2. Increased inquiries from prospective students after video launch.